Twitter is a form of SOCIAL Media – A Rant

Twitter overtook my love of Facebook  nearly two years ago. After being asked by lots of people for help I even run workshops and one to ones for people to get them cracking with it for their work. There are a couple of things I need to get off my chest though.

Automated tweets

Lately it has been brought to my attention that more (lazy/busy/far too important to interact) people are using automated tweets constantly. If you use Twitter youself you’ll notice the type of account. Endless repetition of the same posts, the same marketing messages over and over again. Yawn.

Now of course there are times when I will post something more than once but I don’t schedule for the same things to be repeated time and time again. I’ve seen accounts where there is hardly any interaction with anyone, just dry boring accounts that show no creativity or personality.

Followers for the sake of followers

There’s plenty of sites you can go on and add your Twitter handle so you get lots of followers (or false followers as I like to call them). Surely it’s better to have people following you because they are like-minded and interested in what you have to offer? I am much more likely to respect  genuinely organic accounts based on their ability to engage, interact and provide great content.  This applies for individuals, organisations, and businesses alike. Some do it really well, others not so much. Also if I tweet or follow someone, I don’t want an automated response. I don’t want a one size fits all direct message. I want a SOCIAL, friendly reply. You can’t do this if you automate all of your tweets at the beginning of a working week and just use it as tickbox marketing exercise.

Credit where credit’s due

If you see a tweet and like it, retweet and share it. Try and credit the account by using the RT facility, it’s a nice thing to do. Try not to steal other people’s ideas because that’s not very nice. If you want to make it more likely that someone will retweet you, try and keep your tweets to approximately 120 rather than the allowable 140 characters (depending on the length of your Twitter handle). You can work it out exactly if you count the characters in your Twitter handle and add 5 characters (RT plus two spaces and the colon that is added when you RT. So mine is 18).

RTspace@StaceInspire:space  = 18 characters

For example for someone to RT my tweets easily I know that I would have to keep to 122 characters.

Follow, follow, follow, follow, follow the interesting people (sing to the tune of yellow brick road obv).

Follow accounts that interest you and people will follow you too if you are tweeting things they are interested in and content that is relevant to them. Don’t expect everyone to follow you back and don’t feel the need to follow everyone who follows you. You may not necessarily be interested in their content or vice versa.

TASBO – Twitter Anti-Social Behaviour Order

After the success (snigger) of Anti Social Behaviour Orders or ASBOs as they affectionately known, I would like to introduce TASBOs. Twitter Anti-Social Behaviour Orders. For the bores, for the over-automated accounts, for those that create an account and never interact at all unless they want to sell us something.

Ooh, that reminds me….If your Twitter needs a spring clean use Twitcleaner, it produces a report to tell you who is worth keeping and who it may be worth clicking on that unfollow button for. Nifty.

Stace’s final thought…

Schedule a few tweets if you wish but please, constant automation, repetition, unresponsiveness and anti- social behaviour should not be tolerated. Twitter is SOCIAL media. If you can’t be bothered to be sociable go away and use something else. It’s too good an opportunity to make some great connections both personally and professionally.

Here ends this evening’s Twittery rant…

Peace out tweeple.

Stace x

Follow me on Twitter @StaceInspire

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Posted on July 9, 2012, in Blog, Facebook and Twitter, Media, Random ramblings, Social Media, Things that make me go 'aaaaarrrrggghhhh'. and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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